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Introduction:

“When Love Fades” is a track by Toby Keith, released in 1999 on his album How Do You Like Me Now?!. While the song didn’t dominate the charts, it resonated deeply with fans due to its emotional depth and relatable theme. Known for his storytelling ability, Keith delves into the painful reality of a love that has lost its spark. The song explores the complexities of a relationship that’s no longer vibrant, as the once passionate connection fades into a routine. His raspy vocals effectively capture the sadness of this transition, making the listener feel the quiet resignation and lingering hope of rekindling what’s been lost.

The track stands out within the genre of country music for its mature, introspective look at love’s natural progression, rather than focusing on the more idealized versions of romance. It reflects Keith’s knack for writing songs that connect with his audience on a personal level, especially those who have navigated the challenges of long-term relationships​.

This song is an excellent example of Keith’s ability to balance emotional storytelling with musicality, making it a staple for fans of heartfelt country ballads.

Video:

Lyrics:

“When Love Fades”

Going through the motions pretending to be
The man you used to see in me baby
You don’t want to hurt me so you play along
And it don’t feel right, and it don’t feel wrong
It just feels like a memory
Barely alive
When will we let it dieWhere do you run
Where do you hide
After a prmise breaks
Who’ll be the one
To say goodbye
And who’ll be the one to stay
When love fades

How are we gonna let go of something that’s gone
Ain’t it funny how a broken heart just keeps hangin’ on baby
You watched me walk away
And I set you free
But I come back to you and you come back to me
I guess it beats being lonely that’s the reason why
We give it one more try

Where do you run
Where do you hide
After a promise breaks
Who’ll be the one
To say goodbye
And who’ll be the one to stay
When love fades
When love fades

Where do you run
Where do you hide
After a promise breaks
Who’ll be the one
To say goodbye
And who’ll be the one to stay
When love fades
When love fades