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Introduction:

“Never Ending” by Elvis Presley is a heartfelt ballad recorded on May 26, 1963, during a session at RCA Studios in Nashville. Written by Buddy Kaye and Phil Springer, the song features Elvis’s smooth and emotive vocals, complemented by the backing of The Jordanaires. This track exemplifies Presley’s versatility, showcasing his ability to convey deep emotion through his voice, which resonated with his audience during a time when his music was transitioning toward a more mature sound.

The song was initially released as a single in July 1964, paired with “Such a Night” as its B-side. While “Never Ending” did not achieve major commercial success on its own, it became a fan favorite, noted for its tender melody and poignant lyrics. Over time, it has been included in several compilation albums, such as Elvis for Everyone! (1965), which further cemented its place in Presley’s extensive catalog of timeless music.In 1967, the song was included as a bonus track on Presley’s soundtrack LP Double Trouble.

“Never Ending” reflects the romantic themes prevalent in many of Elvis’s works, capturing a sense of eternal love and longing. The recording features understated instrumentation, allowing the focus to remain on Elvis’s vocal performance. This approach aligns with the style of many of his ballads from the early 1960s, a period that highlighted his evolution as an artist beyond the rock ‘n’ roll sound that initially propelled him to fame.

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Lyrics:

Walk down to the beach at sunsetLook as far as you can seeYou will find that endless oceanAnd that’s how my love will always be
I bring you never ending, never endingNever ending, never endingNever ending, never ending love
Look up at the sky at midnightGaze up on the starlit viewJust as heaven has no boundariesNeither does my love for you
I bring you never ending, never endingNever ending, never endingNever ending, never ending loveNever ending love [Repeat: x4]