Introduction:
“What Now My Love” is a poignant ballad that has traversed linguistic and cultural boundaries since its inception. Originally composed as “Et maintenant” in 1961 by French songwriter Gilbert Bécaud, with lyrics by Pierre Delanoë, the song delves into the despair and existential questioning following the end of a significant relationship. Its emotive melody and relatable theme quickly garnered international attention.
The English adaptation, titled “What Now My Love,” features lyrics translated by Carl Sigman. This version was embraced by several artists, including Shirley Bassey and Sonny & Cher, each bringing their unique interpretation to the song’s melancholic narrative. However, it was Elvis Presley’s rendition that significantly amplified the song’s global resonance.
Elvis introduced his powerful interpretation of “What Now My Love” during his historic “Aloha from Hawaii Via Satellite” concert on January 14, 1973. This groundbreaking event was the first live concert broadcast globally via satellite, reaching an estimated audience of over one billion viewers across multiple countries. Dressed in his iconic American Eagle jumpsuit, Elvis delivered a performance that was both vocally and emotionally compelling, capturing the song’s essence of heartbreak and desolation.
The song’s lyrics convey a profound sense of loss and the void that follows the end of a deep relationship. Lines such as “What now my love, now that you left me? How can I live through another day?” encapsulate the universal experience of grappling with the aftermath of love lost. Elvis’s rendition is particularly noted for its emotional depth, showcasing his ability to convey vulnerability and strength simultaneously.
Over the years, “What Now My Love” has been covered by numerous artists, each adding their unique touch to its enduring narrative. Despite the multitude of interpretations, Elvis Presley’s version remains one of the most memorable, highlighting his exceptional talent and the song’s timeless appeal. The track was later included in his album “Elvis: Aloha from Hawaii,” allowing it to reach an even broader audience and solidifying its place in musical history.
In essence, “What Now My Love” stands as a testament to the universal themes of love, loss, and the search for meaning in the aftermath. Elvis Presley’s rendition, in particular, continues to resonate with audiences, reflecting the enduring power of music to articulate the deepest human emotions.