Elvis Presley – If That Isn’t Love

Introduction:

Ah, yes, Elvis Presley’s 1974 ballad, “If That Isn’t Love”. This song, nestled amongst the energetic rock and roll anthems that propelled Elvis to superstardom, stands out as a poignant testament to his remarkable vocal versatility. Released during a period of artistic reinvention for The King, “If That Isn’t Love” showcases a mature Elvis, one who could effortlessly transition from the electrifying stage presence that ignited a generation to a heartfelt crooner, his voice brimming with tenderness and vulnerability.

While Elvis first rose to fame in the 1950s with his groundbreaking blend of rockabilly, blues, and country music, by the early 70s, his sound had evolved. “If That Isn’t Love” falls squarely within the Gospel genre, a genre that resonated deeply with Elvis’s Southern Baptist upbringing. The song was penned by the prolific Christian songwriter, Dottie Rambo, and produced by Felton Jarvis, a longtime collaborator who understood how to best capture the nuanced emotional core of Elvis’s voice.

“If That Isn’t Love” is a stark departure from the high-octane rock and roll that dominated Elvis’s early career. The instrumentation is stripped down and intimate, featuring a gentle acoustic guitar weaving a melancholic melody that perfectly complements the sincerity in Elvis’s vocals. There’s a sense of quiet contemplation here, a stark contrast to the frenetic energy of his earlier hits. The focus is entirely on Elvis’s voice, and he delivers a masterclass in emotional storytelling. He pours his heart into the lyrics, each note imbued with a depth of feeling that resonates with the listener.

The song itself is a powerful exploration of devotion and unwavering faith. The lyrics paint a picture of a love that transcends the physical, a love that offers solace and strength in times of hardship. Elvis doesn’t shy away from vulnerability, laying bare his emotions with a conviction that is both touching and inspiring. “If That Isn’t Love” is a testament to the enduring power of faith, a theme that resonated deeply with Elvis and his audience.

While “If That Isn’t Love” may not have achieved the chart-topping success of some of Elvis’s earlier hits, it remains a cherished gem in his vast catalog. It’s a song that reveals a different side of The King, a side that is introspective and emotionally resonant. It’s a song that reminds us of Elvis’s unparalleled vocal talent and his ability to connect with listeners on a deeply personal level. So, sit back, close your eyes, and let Elvis’s voice wash over you as you delve into the world of “If That Isn’t Love”. You might just discover a hidden facet of a musical legend that continues to enthrall audiences even decades after his passing.

Video:

Lyrics:

“If That Isn’t Love”