Introduction:
Ah, Elvis Presley’s “What Now My Love”. This poignant ballad, released in 1972 on the compilation album “Elvis Now”, showcases the King’s versatility as a vocalist and interpreter of song. While often associated with high-octane rock and roll anthems, “What Now My Love” finds Elvis delivering a heart-wrenching performance about the aftermath of a love lost.
Originally written and recorded by French singer Gilbert Bécaud under the title “Et Maintenant,” the song was adapted for English audiences by lyricist Carl Sigman. The lyrics paint a vivid picture of heartbreak and despair. The narrator, grappling with the absence of his former lover, replays memories and ponders a future without her. “What Now My Love” he sings, his voice filled with a palpable ache, “Tell me, all through the lonely night / What fills the emptiness inside?”
The musical arrangement perfectly complements the emotional weight of the lyrics. A melancholic piano melody sets the tone, while strings add a layer of lush sadness. Elvis’s vocals are the centerpiece, showcasing his remarkable ability to convey a range of emotions. He starts with a quiet vulnerability, then builds to a crescendo of desperation as the song progresses. Producer Felton Jarvis deserves credit for creating a sonic landscape that allows Elvis’s performance to truly shine.
“What Now My Love” wasn’t a chart-topping hit for Elvis. Released during a transitional period in his career, the song didn’t garner the same level of mainstream attention as some of his earlier recordings. However, among dedicated Elvis fans and music lovers who appreciate the depth of his artistry, “What Now My Love” holds a special place. It’s a testament to his ability to deliver a powerful vocal performance, regardless of genre or style. The song’s enduring appeal lies in its timeless theme. Heartbreak is a universal human experience, and “What Now My Love” captures the raw emotions of loss and longing with an authenticity that resonates across generations. Whether you’re a lifelong Elvis fan or simply appreciate a beautifully rendered ballad, “What Now My Love” is a song that deserves to be heard. It’s a reminder of the King’s versatility as a performer and his ability to connect with listeners on a deeply emotional level.