George Strait – Codigo

Introduction:

George Strait’s 2018 single “Código” is a lively, lighthearted homage to his favorite tequila brand, Código 1530, which Strait co-founded alongside friends. Known as “King George” in the country music world, Strait is admired for his traditional country style, but “Código” offered a unique twist, blending Mexican cultural themes with his classic sound. The song showcases a playful narrative around enjoying tequila and good company, embodying the laid-back, celebratory vibes of Mexico.

The idea for Código 1530 originated during a golf game in Mexico when Strait and his friends tried an unnamed tequila that impressed them with its quality. Motivated by their love for the spirit, they decided to bring it to the U.S. market. Though the song “Código” could be interpreted as a clever marketing tool, Strait’s genuine passion for the brand and Mexican culture shines through in his performance, giving the track an authentic feel. In fact, Strait often integrates the song into his concert setlists, making it a staple for his fans and a reminder of his appreciation for the brand’s roots.

While the song was met with mixed reviews—some critics noted its commercial tone, others found its catchy rhythm and charming lyrics endearing—“Código” exemplifies Strait’s adventurous spirit in exploring new territory without straying too far from his country roots. This track also underscores Strait’s willingness to embrace new ventures while staying connected to his music career, proving his adaptability and ongoing appeal as a legendary artist.

Video:

Lyrics:

“Codigo”