Introduction:
Released on August 3, 2009, “I Still Like Bologna” stands as a testament to Alan Jackson’s ability to blend humor with poignant social commentary. This track, featured on his 2008 album Good Time, delves into the juxtaposition of modern technological advancements and the enduring charm of simple, traditional pleasures.
Album Context and Musical Style
Good Time, Jackson’s fifteenth studio album, marked a return to his roots after exploring different musical avenues in previous projects. Notably, Jackson penned all 17 tracks on the album himself, showcasing his songwriting prowess. The album spans a generous 71 minutes, offering a mix of upbeat honky-tonk tunes and heartfelt ballads. “I Still Like Bologna” fits seamlessly into this collection, presenting a lighthearted yet reflective narrative that resonates with listeners.
Musically, the song embodies a traditional country genre, characterized by its acoustic instrumentation and Jackson’s signature smooth vocals. The arrangement is straightforward, allowing the lyrics to take center stage and convey the song’s message effectively.
Themes and Lyrics
In “I Still Like Bologna,” Jackson explores the tension between embracing modern conveniences and maintaining an appreciation for life’s simpler aspects. The lyrics reference various technological advancements:
“Satellite communications, long-distance internet relations…”
Despite acknowledging these innovations, Jackson expresses a nostalgic longing for traditional comforts:
“But I still like bologna on white bread now and then…”
The bologna sandwich serves as a metaphor for the uncomplicated joys that persist amidst a rapidly evolving world. Jackson juxtaposes high-tech gadgets with imagery of nature and personal connections, emphasizing that while technology offers numerous benefits, it cannot replace the intrinsic value of simple pleasures.
Critical Reception and Achievements
Upon its release, “I Still Like Bologna” received mixed reviews from critics. Some praised its relatable theme and Jackson’s clever songwriting, while others felt the premise was overly simplistic. Jonathan Keefe of Slant Magazine commented that the song “jettison[s] any serious attempts at reflection by simply reciting long lists of common points of reference.” Conversely, Stephen Thomas Erlewine of AllMusic described it as “slightly gangly, tongue-in-cheek Western swing,” highlighting its playful nature.
Commercially, the song debuted at number 56 on the U.S. Billboard Hot Country Songs chart and peaked at number 32 in October 2009. While it didn’t reach the top 20, the song resonated with fans who appreciated its humorous take on modern life’s complexities.
Music Video
The accompanying music video, directed by Scott Scovill, complements the song’s theme by portraying children emulating adult roles, including a young boy dressed as Jackson himself. This visual representation underscores the song’s message about the innocence of simpler times contrasted with the complexities of adulthood. The video was well-received, earning a spot at number 36 on Great American Country’s Top 50 Videos of 2009.
Alan Jackson’s Perspective
In discussing the inspiration behind “I Still Like Bologna,” Jackson shared that the song reflects his personal experiences with modern technology. He acknowledges adapting to certain advancements, such as using computers for hobbies, but maintains a preference for traditional ways. Jackson noted, “I’m aware of all the modern technology and do adapt to some of it… but every now and then, I still like that bologna on white bread.” This sentiment captures the essence of the song: a balance between embracing progress and cherishing the enduring simplicity of familiar comforts.
Conclusion
“I Still Like Bologna” exemplifies Alan Jackson’s talent for crafting songs that resonate on a personal level while addressing broader societal themes. Through its blend of humor, nostalgia, and reflection, the song invites listeners to consider the value of simplicity in an increasingly complex world. While technology continues to advance, Jackson’s ode to bologna serves as a reminder that some pleasures remain timeless.