Introduction:
Elvis Presley, often regarded as the “King of Rock ‘n’ Roll,” released the song “Never Ending” in 1964, adding another timeless piece to his extensive discography. Although not as widely recognized as some of his other massive hits like “Jailhouse Rock” or “Love Me Tender,” “Never Ending” holds a special place in Elvis’s catalogue for its smooth melody and heartfelt delivery. The song was originally included as part of a soundtrack for one of his musical comedy films, Double Trouble, released in 1967. However, the song itself was recorded three years earlier during sessions in 1963 and released as a single on July 7, 1964, by RCA Victor.
“Never Ending” is classified as a pop ballad, a genre that allowed Elvis to showcase his versatile vocal range and ability to emote deeply, even through simple love songs. This soft and romantic tune reflects the style that dominated much of his early-to-mid 1960s output, especially as he transitioned from the high-energy rock ‘n’ roll of the 1950s to more polished pop and ballad-driven performances. The genre of the song is distinctly in line with the pop and soft rock sound of the era, featuring lush instrumental arrangements and Presley’s signature vocal delivery.
The song was penned by songwriters Buddy Kaye and Phil Springer, both of whom had established themselves as prominent composers in the music industry. Buddy Kaye had worked with other notable artists, while Phil Springer was best known for co-writing “Santa Baby,” a holiday classic. The production of “Never Ending” was handled by RCA Victor’s in-house producer Steve Sholes, a key figure in Elvis’s career who oversaw many of his early recordings.
Though “Never Ending” did not reach the heights of some of Elvis’s other hits, it achieved moderate success. Upon its release, it was backed with “Such A Night” and entered the charts in various countries, making it a respectable addition to Presley’s extensive catalogue of singles. The song also demonstrated Elvis’s growing versatility as a recording artist, showing that he could handle a tender ballad just as well as the upbeat rock ‘n’ roll numbers that first brought him fame.
The recording sessions for “Never Ending” took place at RCA Studio B in Nashville, a studio known for being the birthplace of many of Elvis’s greatest tracks. His backing band, the Jordanaires, provided rich vocal harmonies, a staple of many of his recordings during this era, helping to bring an extra layer of emotional depth to the song.
Though “Never Ending” is often overshadowed by Elvis’s more commercially successful songs, its enduring charm lies in the simplicity and purity of its message. The song reflects the themes of eternal love and devotion, topics that have consistently resonated with listeners throughout Presley’s career. Whether cherished by die-hard Elvis fans or rediscovered by newer generations, the song remains a testament to Elvis Presley’s ability to imbue his music with both emotional sincerity and timeless appeal.
Video:
Lyrics:
“Never Ending”
(from “Double Trouble” soundtrack)Walk down to the beach at sunset
Look as far as you can see
You will find that endless ocean
And that’s how my love will always beI bring you never ending, never ending
never ending, never ending
never ending, never ending loveLook up at the sky at midnight
Gaze up on the starlit view
Just as heaven has no boundaries
Neither does my love for youI bring you never ending, never ending
never ending, never ending
never ending, never ending love
Never ending love
Never ending love
Never ending love
Never ending love